Happy wrapping.

Erin Ruth is eco-happy!

Erin Ruth throws her fun/graphic patterns onto 50% recycled paper to make astonishingly luxe wrapping paper available to both wholesalers and the general public. The modern color palette is vibrant and incredibly non-hemp looking; yay for advancement in recycling! She promises to provide a "silk finish for an ultra-luxurious feel"....makes for easily and professionally achieving those ever-evasive, crisp corners on beautiful packages and gifts. A surefire way to wow the crowd at the next bridal shower or birthday party! Remember, it's fun to spread eco-happiness. What better way than letting folks know you're being green even in your gift-wrapping? Chic AND environmentally friendly, you guys.

Try using her notecards to invite folks to an event somewhere equally glam (say, the Viceroy Hotel in Santa Monica) and provide mini-packages wrapped in Hannah/Felicity papers and some chic shiny or heavily textured ribbon. V. Hollywood Regency. We're also digging the idea of wrapping cork boards with the paper and hanging them along an office or kitchen wall -- add some inspiring magazine clippings or your fave recipes and BAM, personalized style.

24"x36" sheets for $4.50 or a roll of two sheets for $9 (duh, simply math, right?) @ erinruth.com or on etsy.